Guild Wars: More Factions details revealed

Another day, another interview, this time at the German site mmog-welten. Here's the key quotes.

What is the structure of an alliance going to be like? Will there be certain lead players or guilds?
An alliance takes on the name/emblem of its lead guild. Indeed, technically any guild not in an alliance is an alliance of one. The leader of the lead guild is the alliance leader. He can invite new guilds and kick out guilds that in the alliance. Guild leaders of member guilds can withdraw their guild from the alliance.

What kind of faction rewards will players or guilds receive in the new PvP areas?
The biggest reward is the control of a city because controlling a city gives you access to the elite missions. That is the biggest reward for having high faction.

There will be four new guildhalls available in Factions. These are available to all guilds, and access to them does not require participation in Alliance Battles or Competitive Missions.
In addition, guilds will be able to buy services for their guild halls, including:
Xunlai Agent
Dye Trader
Crafting Material Trader
Rare Material Trader
Rune Trader
Scroll Trader
Skill Trainer
Priest of Balthazar
Merchant
Weaponsmith

You choose a faction by doing work for that faction, either the Kurzicks or the Luxons. As you do things for them you build up faction with that side. I think faction is a kind of favor, a measurement of favor and the more faction you build up with the one side, the less you get on the other. And at some point they will say hey you have been doing a great job you really worked hard do you want to join our side and you dont have to but you can.
If you change your mind and do it the other way and work for the other side, you are gonna have the difficulty because the other side doesn´t like you very much but you can do it.

Tags: gaming, guild wars, guild wars: factions